The Woman Behind the Images: Paula Scher on Creating Brand Identities for New York’s Cultural Institutions

Paula Scher is one of the leading graphic designers in the country. She’s responsible for the branding of a number of major theatre and performing arts organizations, including the iconic Public Theater posters and logos. We sat down with her to discuss how she branded The Public Theater and other institutions, how she thinks theatre marketing can be improved, and her design process.

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