The Woman Behind the Images: Paula Scher on Creating Brand Identities for New York’s Cultural Institutions

Paula Scher is one of the leading graphic designers in the country. She’s responsible for the branding of a number of major theatre and performing arts organizations, including the iconic Public Theater posters and logos. We sat down with her to discuss how she branded The Public Theater and other institutions, how she thinks theatre marketing can be improved, and her design process.

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How Do You Direct a Play About Sexual Assault? How Do You Direct Two of Them?

This past year, director Tyne Rafaeli has had a slightly unusual theme in her work: stories surrounding sexual assault. Earlier this year, Tyne directed “Actually” and currently she’s directing “The Rape of The Sabine Women, By Grace B. Matthias.” We talked to Tyne about how she went about directing two very different plays that deal with sexual assault.

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Laurie Woolery, Shaina Taub, Sonya Tayeh, and Andrea Grody on “As You Like It”

Public Works might be theatre-making of the largest scale in Manhattan. This year, the production is “As You Like It,” and it has all women at the helm: director Laurie Woolery, composer Shaina Taub, choreographer Sonya Tayeh, and music director Andrea Grody. On a break from rehearsal, the women sat down to give a brief history of their process for the project.

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